Have you ever heard people say “Listen more than talk?”
Listening sounds like a natural thing to do but let’s admit it, we prefer to focus on talking to our audience instead – we want to educate them, we create engaging content, advertise, reach out to influencers, and many more.
So how much time do we ACTUALLY set aside for listening to the people that matter most to our company — our consumers?
Discover The Art Of Social Listening
In essence, “Social Listening” is when you track, analyze, and respond to conversations online. The goal of this activity is for you to come up with a strategy that will better influence your consumers.
What Can You Learn When You Listen Online?
- Trends you can use for gaining exposure
- How people describe your brand or product
- Your audience’s feelings about your brand
- New leads for your business
- Top influencers in your industry
- Your customers’ feedback
- How your competitors are doing
- New opportunities for your business
4 Simple Steps to Get Started
STEP 1 – Before you start social listening, you need to be clear about its role for your strategy. Some examples would be:
- Brand Monitoring
- Crisis Management
- Customer Service
- Finding Leads
- Competitive/Industry Analysis
STEP 2 – Next, you need to choose a keyword or topic to track. your options include the following:
- Marketing Campaign
STEP 3 – After choosing your keywords/topic, you’re finally ready to do some actual listening.
STEP 4 – One of the most important reasons to do social listening is to be able to analyze your performance and use the insights you will gain to optimize your plans and activities. Some items you can evaluation form social listening are:
- Total Audience Sentiment
- Audience Sentiment Over Time
- Volume of Engagements Over Time
- Adjectives and Phrases
- Audience Locations
- Top Influencers
“Audience Sentiment” will tell you how people feel about your topic/keyword. Meanwhile, sudden spikes in “Volume of Engagements” and “Sentiments” are great for pointing out what works (or doesn’t) for your audience. Lastly, monitoring your “Audience Locations” can tell you potential markets.
CHOOSE THE RIGHT TOOL
If you’re a small business, you can probably listen to online conversations manually. But with the availability of a budget-friendly tool like Pulse, doing social listening can be easier for you.
Try Pulse without charge for 30 days. If you enjoy it, our tool won’t cost you an arm and a leg — even if you’re a small business in the Philippines.