4 Simple Steps to Get Started

STEP 1 – Before you start social listening, you need to be clear about its role for your strategy. Some examples would be:

• Brand Monitoring
• Crisis Management
• PR
• Customer Service
• Marketing
• Finding Leads
• Competitive/Industry Analysis

STEP 2 – Next, you need to choose a keyword or topic to track. your options include the following:

• Brand/company/product/person
• Competitors
• Marketing Campaign

STEP 3 – After choosing your keywords/topic, you’re finally ready to do some actual listening.

STEP 4 – One of the most important reasons to do social listening is to be able to analyze your performance and use the insights you will gain to optimize your plans and activities. Some items you can evaluation form social listening are:

• Total Audience Sentiment
• Audience Sentiment Over Time
• Volume of Engagements Over Time
• Adjectives and Phrases
• Audience Locations
• Top Influencers

“Audience Sentiment” will tell you how people feel about your topic/keyword. Meanwhile, sudden spikes in “Volume of Engagements” and “Sentiments” are great for pointing out what works (or doesn’t) for your audience. Lastly, monitoring your “Audience Locations” can tell you potential markets.